Venkateswaran Radhakrishnan, Sunil Kumar, Punit Kumar Dwivedi, Veena Prasad Vemuri, Yashvi Naik, Jeyalakshmi R and Sudheer S Marar 2024. The Role of Artificial Intelligence in Improving Human Resource Management Practices in Marketing Companies. Educational Administration: Theory and Practice. 30, 4 (Apr. 2024), 320–325. DOI:https://doi.org/10.53555/kuey.v30i4.1459.