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Vaibhav Chaudhary, Prof. Anurag Sharma and Manisha Yadav 2024. Exploring The Impact Of Trust, Social Influence, And Peer Recommendation On Buying Behavior In Online Shopping: A Structural Equation Modeling Approach". Educational Administration: Theory and Practice. 30, 4 (Apr. 2024), 466 – 476. DOI:https://doi.org/10.53555/kuey.v30i4.1491.