S. SIVAKAVITHA; DR. K. SELVASUNDARAM. A Study On The Factors Influencing Purchase Behaviour Of The Customers Towards Silk Sarees In Kancheepuram. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 4, p. 4353–4360, 2024. DOI: 10.53555/kuey.v30i4.1251. Disponível em: http://kuey.net/index.php/kuey/article/view/1251. Acesso em: 18 may. 2024.