K. GANESH KUMAR; DR. P. SILAMBARASAN. "The Role of Interactive Advertising Factors in Shaping Purchase Intention". Educational Administration: Theory and Practice, [S. l.], v. 30, n. 4, p. 2929–2934, 2024. DOI: 10.53555/kuey.v30i4.1958. Disponível em: http://kuey.net/index.php/kuey/article/view/1958. Acesso em: 17 may. 2024.