Venkateswaran Radhakrishnan, Sunil Kumar, Punit Kumar Dwivedi, Veena Prasad Vemuri, Yashvi Naik, Jeyalakshmi R and Sudheer S Marar (2024) “The Role of Artificial Intelligence in Improving Human Resource Management Practices in Marketing Companies”, Educational Administration: Theory and Practice, 30(4), pp. 320–325. doi: 10.53555/kuey.v30i4.1459.