Dr. Prima Anne George, Dr. Roy C. Mathew, Ms Neethu Kuncheria, Mr. Bose Tom. Examining How Perceived Attitude Induces Purchase Intention When Price Sensitivity And Perceived Risk Act As Moderators In The Purchase. kuey [Internet]. 2024 Apr. 17 [cited 2024 May 17];30(4):2720-9. Available from: http://kuey.net/index.php/kuey/article/view/1931