A Comparative Study on Traditional Gold Saving Schemes and Digital Gold Saving Schemes among Women in Tenkasi Taluk

Abstract

Gold has always been a trusted investment for women, offering financial security and cultural significance. While traditional gold saving schemes have long been favored due to their tangible nature and trust in jewelers, digital gold saving schemes provide a modern, convenient alternative. However, many women in Tenkasi Taluk still prefer traditional schemes due to factors like better resale value, physical security, and ease of in-person transactions. Awareness of digital gold is relatively uniform, but key knowledge gaps exist in areas like resale, withdrawal, and government regulations. Additionally, education plays a crucial role in adoption, as less-educated women face greater challenges in digital literacy and online transactions. To promote digital gold adoption, financial institutions need to build trust, improve awareness, simplify processes, and provide user-friendly platforms that cater to all educational backgrounds. By addressing these concerns, digital gold can become a more widely accepted investment option among women in Tenkasi Taluk.