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Prof. Sagar Bhadange, Prof Harsh Shah and Prof Balkrishna Salunkhe 2024. Consumer Purchase Intention and Behaviour Towards Green Products in the FMCG Sector: A Study on Sustainable Firm Performance. Educational Administration: Theory and Practice. 30, 2 (Nov. 2024), 1973–1978. DOI:https://doi.org/10.53555/kuey.v30i2.10273.