Mr. Ashok R, Dr. Chiranth K. M, Dr. Kavitha B. N. and Mr. Pradeep Kumar V 2024. Demographic Determinants of Consumer Preference for Private Label Brands: A Multi-Generational Analysis. Educational Administration: Theory and Practice. 30, 7 (Jul. 2024), 1409–1416. DOI:https://doi.org/10.53555/kuey.v30i7.10332.