K. Chandrasekhar, Dr. Saumendra Das and Dr. Neha Gupta 2024. Impulsive Consumer Behaviour in Retail: A Study on Retail Mall Of Bhubaneswar City. Educational Administration: Theory and Practice. 30, 1 (Jan. 2024), 7367–7375. DOI:https://doi.org/10.53555/kuey.v30i1.10492.