Sonam Maurya, Aman Gupta and Dr. Chinmoy Kumar Roy 2024. Role Of Social Media Influencers In Shaping Consumer Buying Behaviour In Digital Marketplace. Educational Administration: Theory and Practice. 30, 5 (May 2024), 15985–15991. DOI:https://doi.org/10.53555/kuey.v30i5.11233.