Sanjay Vaid, Dr. Ashish Kumar and Dr. Priyanka Yadav 2023. Big Data Analytics, AI And ML In Business: Redefining Strategic Frameworks, Marketing Strategies, Organizational Structures, And Operational Efficiency. Educational Administration: Theory and Practice. 30, 2 (Feb. 2023), 467–482. DOI:https://doi.org/10.53555/kuey.v30i2.1334.