Darshana Singh and Dr. Gagandeep Nagra 2023. The Impact Of Green Marketing On Consumer Buying Behavior Towards Green & Eco-Friendly Cosmetic Products With Reference To Selected Cities In India. Educational Administration: Theory and Practice. 29, 4 (Dec. 2023), 2594–2598. DOI:https://doi.org/10.53555/kuey.v29i4.2076.