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Dr. Toopalli Sirisha, Bella Josepha. H, Dr. S. M. Uvaneswaran, Dr. Bharath Sampath, Dr K K Dhande and Akansh Garg 2024. Challenges Of Financial Behavioral In Personal Investment: Analyzing The Role Of Psychological Factors In Decision-Making. Educational Administration: Theory and Practice. 30, 5 (May 2024), 2693–2700. DOI:https://doi.org/10.53555/kuey.v30i5.3330.