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Ajay Chaudhary, Prof. (Dr.) Devendra Kumar Modi and Prof. (Dr.) Prateek Gupta 2023. Investigating The Impact Of Economic Factors, Perception Of Branded/Unbranded Apparel And Promotional Activities On Young Consumer Buying Behavior Towards Apparel In Ghaziabad City. Educational Administration: Theory and Practice. 29, 4 (Nov. 2023), 501–511. DOI:https://doi.org/10.53555/kuey.v29i4.3452.