Nabaraj Bhowmik and Dr. Dipangshu Dev Chowdhury 2024. "Mediating Effect of Brand Loyalty on Viral Marketing and Consumer Purchase Intention towards Cosmetic Products - An Investigation in Agartala City”. Educational Administration: Theory and Practice. 30, 2 (Feb. 2024), 1730–1736. DOI:https://doi.org/10.53555/kuey.v30i2.3470.