[1]
Dr. Neha Patel, Dr. Gincy Jiju Mathew and Dr. Rajeshwari Jain 2024. Buy Now Or Regret Later: The Irresistible Pull Of Scarcity Marketing In Retail. Educational Administration: Theory and Practice. 30, 4 (Apr. 2024), 9854–9862. DOI:https://doi.org/10.53555/kuey.v30i4.5869.