[1]
Nakul Pandya and Nidhi Jain 2024. Generational Shifts In Preferences: Study How Preferences Differ Among Generations (Gen Z, Millennials, Baby Boomers, Etc.) And Their Impact On The Marketing Strategies. Educational Administration: Theory and Practice. 30, 2 (Feb. 2024), 1459–1468. DOI:https://doi.org/10.53555/kuey.v30i2.7678.