Ashok Kumar Singh and Dr. Jayanthi Ranjan 2023. Assessing the Role of Health Consciousness in Shaping Consumer Purchase Intentions toward Nutraceuticals: A Quantitative Study in the Indian Market. Educational Administration: Theory and Practice. 29, 3 (Sep. 2023), 1093–1100. DOI:https://doi.org/10.53555/kuey.v29i3.8032.