MANOJ MAHTO and Dr. L.B. PALIWAR 2024. Analysing The Influence Of Brand Equity On Consumer Purchasing Behaviour: A Case Study Of Watch Retail Sector In Ranchi, Jharkhand. Educational Administration: Theory and Practice. 30, 6 (Jun. 2024), 5127–5135. DOI:https://doi.org/10.53555/kuey.v30i6.10111.