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Prof. Dr. Krishna Kumar TP; Dr. Priyanka Malhotra; Madhukumar.B; Maria Antony Raj. M; Dr. R. Augustian Isaac; Dr.D. Balasubramanian. Exploring The Factors Influencing The Effectiveness Of Digital Marketing In Changing Environment; A Theoretical And Empirical Investigation. kuey 2024, 30, 7488-7493.