(1)
Bade Sudarshan Chakravarthy; Dr. B. Uma Rani; Dr. K. Karunakaran; Dr. John Adaikalam; Dr. Sushil Kumar Shukla. Analyzing The Impact Of Entrepreneurial Orientation On Integrated Marketing Communications In Msmes: A Structural Equation Modeling Approach. kuey 2024, 30, 2372-2380.