PROF. SAGAR BHADANGE; PROF HARSH SHAH; PROF BALKRISHNA SALUNKHE. Consumer Purchase Intention and Behaviour Towards Green Products in the FMCG Sector: A Study on Sustainable Firm Performance. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 2, p. 1973–1978, 2024. DOI: 10.53555/kuey.v30i2.10273. Disponível em: https://kuey.net/index.php/kuey/article/view/10273. Acesso em: 22 sep. 2025.