MR. ASHOK R; DR. CHIRANTH K. M; DR. KAVITHA B. N.; MR. PRADEEP KUMAR V. Demographic Determinants of Consumer Preference for Private Label Brands: A Multi-Generational Analysis. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 7, p. 1409–1416, 2024. DOI: 10.53555/kuey.v30i7.10332. Disponível em: https://kuey.net/index.php/kuey/article/view/10332. Acesso em: 17 sep. 2025.