DR. SHAUKAT ALI; DR. MD. MOAZZAM SULAIMAN. A Model Of Consumer Response To Selected Sales Promotion Techniques In Organised Retail Sector: An Empirical Study Of Delhi And NCR. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 3, p. 3415–3442, 2024. DOI: 10.53555/kuey.v30i3.10514. Disponível em: https://kuey.net/index.php/kuey/article/view/10514. Acesso em: 26 oct. 2025.