AJAY KUMAR PODDAR; SHOBHNA PODDAR. AI-Powered Personalization: Enhancing Customer Experience In Digital Marketing. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 11, p. 2472–2482, 2024. DOI: 10.53555/kuey.v30i11.10587. Disponível em: https://kuey.net/index.php/kuey/article/view/10587. Acesso em: 8 oct. 2025.