HIMANSHU PENSIA. Social Media’s Dominant Role In Ar/Vr-Driven Brand Equity: Empirical Evidence From The Apac Region. Educational Administration: Theory and Practice, [S. l.], v. 32, n. 1, p. 47–62, 2026. DOI: 10.53555/kuey.v32i1.11528. Disponível em: https://kuey.net/index.php/kuey/article/view/11528. Acesso em: 26 feb. 2026.