PROF. DR. KRISHNA KUMAR TP; DR. PRIYANKA MALHOTRA; MADHUKUMAR.B; MARIA ANTONY RAJ. M; DR. R. AUGUSTIAN ISAAC; DR.D. BALASUBRAMANIAN. Exploring The Factors Influencing The Effectiveness Of Digital Marketing In Changing Environment; A Theoretical And Empirical Investigation. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 4, p. 7488–7493, 2024. DOI: 10.53555/kuey.v30i4.2595. Disponível em: https://kuey.net/index.php/kuey/article/view/2595. Acesso em: 3 jul. 2024.