DR. K.R. VRINDA MENON; DR. RENJITH K.P; DR. DEEPA PILLAI. Customers To Champions: Curating Customer Experience Through Gamified Loyalty Programs. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 4, p. 8766–8774, 2024. DOI: 10.53555/kuey.v30i4.2817. Disponível em: https://kuey.net/index.php/kuey/article/view/2817. Acesso em: 4 jul. 2024.