LI JIAYING; MASRI ABDUL LASI. Branding In Digital Transformation: Optimizing Multichannel Marketing Strategies With Big Data And Consumer Behavioral Analytics. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 6, p. 477–486, 2024. DOI: 10.53555/kuey.v30i6.3412. Disponível em: https://kuey.net/index.php/kuey/article/view/3412. Acesso em: 17 jul. 2024.