YOGESH PURI; CHANDRA KUMAR TEWARI; RACHNA SINGH. Effects Of Sales Promotional Techniques On Consumers Loyalty And Brand Switching Behaviour For FMCG Products. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 5, p. 3631–3641, 2024. DOI: 10.53555/kuey.v30i5.3502. Disponível em: https://kuey.net/index.php/kuey/article/view/3502. Acesso em: 17 jul. 2024.