DR. KANIKA CHAUDHRY; PROF. (DR.) SANJAY DHINGRA. The Impact Of Business Intelligence Implementation On Information Quality And Marketing Effectiveness Of Organizations. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 5, p. 5166–5187, 2024. DOI: 10.53555/kuey.v30i5.3761. Disponível em: https://kuey.net/index.php/kuey/article/view/3761. Acesso em: 30 jun. 2024.