MS. RUDRI DAVE; DR. BHARAT TARAPARA; MOHAMMADALI G. HAJUR. Laughing, Loving, And Clicking: The Impact Of Animation, Humour, Celebrity Endorsement And Caring Video Content On Gen Z Purchase Intention. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 5, p. 9749–9756, 2024. DOI: 10.53555/kuey.v30i5.4646. Disponível em: https://kuey.net/index.php/kuey/article/view/4646. Acesso em: 17 jul. 2024.