MS. K. SUREGKA FELIX; DR. M. HEMA NALINI. A Study On Customer Buying Behaviour Based On Brand Equity And Satisfaction Towards Organized Retail Stores. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 2, p. 1156–1164, 2024. DOI: 10.53555/kuey.v30i2.5022. Disponível em: https://kuey.net/index.php/kuey/article/view/5022. Acesso em: 22 jul. 2024.