BADE SUDARSHAN CHAKRAVARTHY; DR. B. UMA RANI; DR. K. KARUNAKARAN; DR. JOHN ADAIKALAM; DR. SUSHIL KUMAR SHUKLA. Analyzing The Impact Of Entrepreneurial Orientation On Integrated Marketing Communications In Msmes: A Structural Equation Modeling Approach. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 3, p. 2372–2380, 2024. DOI: 10.53555/kuey.v30i3.5840. Disponível em: https://kuey.net/index.php/kuey/article/view/5840. Acesso em: 3 jul. 2024.