DR. NEHA PATEL; DR. GINCY JIJU MATHEW; DR. RAJESHWARI JAIN. Buy Now Or Regret Later: The Irresistible Pull Of Scarcity Marketing In Retail. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 4, p. 9854–9862, 2024. DOI: 10.53555/kuey.v30i4.5869. Disponível em: https://kuey.net/index.php/kuey/article/view/5869. Acesso em: 4 apr. 2026.