DR. SUMAIRA. Strategic Marketing Approaches For Enhancing The Competitiveness: A Review Study Of Jammu, Kashmir And Ladakh’s Tourism Industry. Educational Administration: Theory and Practice, [S. l.], v. 29, n. 4, p. 1357–1364, 2023. DOI: 10.53555/kuey.v29i4.6376. Disponível em: https://kuey.net/index.php/kuey/article/view/6376. Acesso em: 22 jul. 2024.