DR. HUGO NEFTALÍ PADILLA TORRES; DRA. BEATRIZ LLAMAS ARÉCHIGA; DR. JOSÉ CÉSAR KAPLAN NAVARRO. Brand Positioning, Marketing Plan And Quality In Customer Service In Retail Smes In The Commerce Sector Of The Mayo Region. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 7, p. 602–611, 2024. DOI: 10.53555/kuey.v30i7.6737. Disponível em: https://kuey.net/index.php/kuey/article/view/6737. Acesso em: 16 jul. 2024.