DR. SHALINI SINHA. Navigating the Modern Marketing Landscape: The Evolution, Implementation, and Impact of Integrated Marketing Communication. Educational Administration: Theory and Practice, [S. l.], v. 26, n. 4, p. 945–953, 2020. DOI: 10.53555/kuey.v26i4.6958. Disponível em: https://kuey.net/index.php/kuey/article/view/6958. Acesso em: 21 sep. 2025.