DR. SUSMITA DAS; DR. MILU CHARAN TRIPATHY; PROF. DEVI PRASAD MISRA. Marketing Strategy for Customer Retention Through CRM: A Study on Private Banks. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 8, p. 127–137, 2024. DOI: 10.53555/kuey.v30i8.7045. Disponível em: https://kuey.net/index.php/kuey/article/view/7045. Acesso em: 3 oct. 2025.