B.SANTHOSAMMA; DR.P.VIJAYALAKSHMI. The New Era Of Entertainment: Factors Influencing Ott Streaming Adoption. Educational Administration: Theory and Practice, [S. l.], v. 29, n. 4, p. 2897–2902, 2023. DOI: 10.53555/kuey.v29i4.7562. Disponível em: https://kuey.net/index.php/kuey/article/view/7562. Acesso em: 12 oct. 2025.