SHRUTHI M R; DR. P. PARAMASHIVAIAH. Impact Of Crm Practices Of Banks On Customer Satisfaction And Customer Retention. Educational Administration: Theory and Practice, [S. l.], v. 29, n. 4, p. 2911–2917, 2023. DOI: 10.53555/kuey.v29i4.7587. Disponível em: https://kuey.net/index.php/kuey/article/view/7587. Acesso em: 9 dec. 2025.