M. PONGODHY; DR. V. SELVARANI. An Empirical Research On Brand Equity Dimensions Influence The Consumer Buying Behavior: A Case Study On Durable Products In Chennai City. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 9, p. 252–257, 2024. DOI: 10.53555/kuey.v30i9.7644. Disponível em: https://kuey.net/index.php/kuey/article/view/7644. Acesso em: 20 oct. 2025.