MS. PRANITA SRIVASTAVA; DR. MOHIT MAURYA. Exploring The Critical Drivers Of Online Purchase Intention For Beauty Products: A Quantitative Analysis Of Social Media Influence. Educational Administration: Theory and Practice, [S. l.], v. 29, n. 3, p. 1060–1067, 2023. DOI: 10.53555/kuey.v29i3.7977. Disponível em: https://kuey.net/index.php/kuey/article/view/7977. Acesso em: 17 sep. 2025.