GEETHA H; DR PURNA PRASAD ARCOT. "Literature Review: Customer Relationship In New Product Development". Educational Administration: Theory and Practice, [S. l.], v. 30, n. 4, p. 10675–10682, 2024. DOI: 10.53555/kuey.v30i4.8082. Disponível em: https://kuey.net/index.php/kuey/article/view/8082. Acesso em: 27 sep. 2025.