SANKALP SINGHAI; DR. SURENDRA MALVIYA; DR. KAPIL JAIN. Role of Brand in Social Media Marketing towards Online Purchasing; A Case of Consumer Durable Products. Educational Administration: Theory and Practice, [S. l.], v. 28, n. 03, p. 399–406, 2022. DOI: 10.53555/kuey.v28i03.8508. Disponível em: https://kuey.net/index.php/kuey/article/view/8508. Acesso em: 25 nov. 2025.