K. MURUGAN; DR. AVINASH; DR. K. MARAN. Efficacy Of Online Advertisement With Consumer Perception As A Mediating Role On Internet Marketing . Educational Administration: Theory and Practice, [S. l.], v. 30, n. 11, p. 593–609, 2024. DOI: 10.53555/kuey.v30i11.8667. Disponível em: https://kuey.net/index.php/kuey/article/view/8667. Acesso em: 5 mar. 2026.