DR. RACHNA CHOUHAN. Positioning Strategies in Rural Retailing: A Comparative Study of National and Local Brands. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 4, p. 11055–11059, 2024. DOI: 10.53555/kuey.v30i4.9286. Disponível em: https://kuey.net/index.php/kuey/article/view/9286. Acesso em: 21 sep. 2025.