MANOJ MAHTO; DR. L.B. PALIWAR. Analysing The Influence Of Brand Equity On Consumer Purchasing Behaviour: A Case Study Of Watch Retail Sector In Ranchi, Jharkhand. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 6, p. 5127–5135, 2024. DOI: 10.53555/kuey.v30i6.10111. Disponível em: https://kuey.net/index.php/kuey/article/view/10111. Acesso em: 19 nov. 2025.