Prof. Sagar Bhadange, Prof Harsh Shah and Prof Balkrishna Salunkhe (2024) “Consumer Purchase Intention and Behaviour Towards Green Products in the FMCG Sector: A Study on Sustainable Firm Performance”, Educational Administration: Theory and Practice, 30(2), pp. 1973–1978. doi: 10.53555/kuey.v30i2.10273.